01
Match-day observation
One home fixture, from the first push to the last replay clip, with notes taken from a guest login rather than from the admin panel.
See the match-day reviewJohor Bahru · season desk
Webgardenpath
Fan-app readings for club sides, league offices, and the people who keep the terrace informed
We sit with the supporter-facing app through a match window and write down what actually gets opened before kick-off, at half-time, and on a quiet Tuesday. The note is for membership desks and communications leads who already have an app and need a season reading, not a new piece of software.
Request a season auditWho commissions this
Written for people who live the fixture list
A Super League membership office that added a ticket wallet last year and still cannot tell whether season-ticket holders open it on an away Saturday. A league communications desk that sends fixture alerts in two languages and hears, in the concourse, that the Malay copy arrives after the English. A club media lead who is asked, every transfer window, whether the player-card screens are worth another photoshoot.
Webgardenpath does not host the app and does not sell seats on a dashboard. We read the supporter experience as it stands, then sit with you over the written note.
Flagship reading
The season audit
Four weeks around a chosen run of fixtures. Inventory of the supporter-facing screens, observation through one match window, and a sit-down in Johor Bahru or on a call with the written reading in hand.
Related work
Shorter reviews when a full season is too much
02
Membership wallet reading
Season tickets, guest passes, and the awkward screens between payment and the turnstile QR — read as a supporter would move through them.
See the wallet reading03
Fixture-week readout
A short note after a campaign week: which alerts were opened, which screens sat idle, and where copy arrived too late for kick-off.
See the readoutFrom a southern membership desk
What a reading actually changed
Membership coordinator, a Super League club in JohorThey sat with a guest membership through the Larkin week and wrote that our half-time live-blog tab was buried under a shop banner. We moved the blog up for the next home Saturday. The shop stayed; it just stopped covering the score. I still wish the written note had come two days earlier — we had already scheduled the next blast — but the observation itself was the part we could not do from the office.
From the notebook
Field notes
Badminton week in a fan app that was built for football
An arena promoter asked us to sit with an app during a badminton week. The football fixtures tile never left. The shuttlecock scores did.
What a season-ticket holder opens first
Not the shop, and not the vote. On a Tuesday in the middle of the table, the first tap is still the fixture list, then the wallet, then nothing.
Away tickets inside a Malaysian club app
The allocation opens at noon, the map still shows the home stand, and the QR is a screenshot in a family chat. What a guest login meets on an away Saturday.
Bring the fixture list
A briefing takes half an hour. Send the club name, the app, and the next home Saturday you care about.
Write to the desk